Eat Food Festival founders raise over $1M for their cloud kitchen venture

2 mins read
Funding raised for Eat Cloud, Eat Food's cloud kitchen

Eat Food Pakistan, the company behind the popular Eat Food festivals, recently raised over $1M in a pre-seed round from friends and family. The funding will go towards developing their cloud kitchen vertical. The company has plans to expand operations in Karachi and other Tier 1 cities. It also announced a partnership with Delivery Hero (Foodpanda) where most of the money will be utilized.

The company has three verticals: Eat Festivals, Eats Official, and Eat Cloud. The recent round and partnership are for the expansion of the latter, which is a cloud kitchen network. It also owns restaurant brands like Bao Bae, Wing Ting, Wrapped, and Yalla Shawarma.

The three verticals of EFP are focused on helping our food community evolve and grow.
The Eat Food Festivals serve as a launchpad for aspiring food businesses; Eat Cloud allows its
food partners to run their businesses with maximum efficiency and minimal cost, and finally,
Eats Official enables food partners to build, connect, and engage with the digital food
.” said Omar Omari, the Group CEO.

Through the partnership, Eat Food plans to build a network of 300+ cloud kitchens across Pakistan by 2025. Meanwhile, Delivery Hero will help it with customer insights and finding the best spots to open the locations.

“We have been able to create a hybrid solution which we call the 4D Cloud Kitchen (Dine in,
Delivery, Development and Distribution). We have light kitchens which are the superimposition of a dark kitchen, a live brick-and-mortar kitchen and a take away,”
said a press statement.

According to Omari: “The population of Pakistan spends $90.8 billion on food annually. Eat Food Pakistan is bringing together crucial ingredients to reconceptualize the landscape.”

The funding announcement comes on the heels of a lacklustre deal activity, as we have reported earlier.

Umaima Khan

Umaima Khan is an undergraduate student majoring in mathematics and minoring in economics. She is currently a Research Analyst at Data Darbar.

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